Tweet I had the opportunity to attend the Marketo Revenue Rockstar (#RocktheRev) event at the W Hotel (you know the one where the elevators make you disco) in downtown Atlanta. This was my first encounter with Marketo live… Here’s what I had hoped to get out of the session: 1) Connections with Users/Prospects/Staff2) Sales [...]
TweetAs many of you have come to learn, Steve Jobs has passed today at 56. He was not only a true innovator (317 patents as of April ’11), but an inspiration. The world is undoubtedly a smaller place due to computing and the Internet, but it was Steve Jobs who helped accelerate the empowerment of [...]
Lead Scoring! Social Login! Marketing/Sales Alignment! Multi-Channel Marketing! Big Data! BINGO You’ve probably been in this situation or similar to it: “Team, I just read an article about social marketing. We need to get on Twitter,” said the manager. “Okay, what are we going to post?,” the marketer responds. “Anything and everything that is news worthy [...]
Supporting the marketing/sales organizations, operations folks are constantly meeting various demands while balancing the theoretical vs. practical. In the foray, we struggle find the opportunity to step back and regroup to understand the changing buying process. The newest book Balancing the Demand Equation, by Adam Needles, Chief Strategy Officer @ Left Brain DGA serves as a [...]
Okay, we’ve got WAY too many resources out there to help us evaluate features, price and capabilities of a marketing automation system. However, too often issues crop up beyond these factors when select marketing technology. Here are a few others to think about when considering an MA vendor:
There is a general consensus on what marketers struggle with and need to develop over the next decade: 1) Developing an analytical mindset, 2) Habitually creating content, 3) Aligning more closely with sales, and 4) Leveraging social media How does a marketer today do this and where can they turn to get the right education? [...]
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