TweetSo I attended the Pardot Users Conference in Atlanta, GA. Users conferences, when well done as this one, can really boost confidence in the system and provide a great opportunity for face-to-face time. When I arrived, there were a sea of smiling Pardot folks in grey shirts guiding us around and answering questions. The [...]
TweetNew Perspectives There are lots on-going about marketing and sales alignment. However, as marketing begins to recapture the role as an operational center of an organization, marketing will need to look beyond the revenue silo to increasingly learn and leverage support from other parts of the organization. In this “new perspectives” series, we’ll explore [...]
Tweet I’m a huge Seth Godin fan and hope to be as inspired as his writings demonstrate. If you haven’t already, I suggest buying his book “Permission Marketing“. His notions back in 1999 spawned what we know about marketing today. This and another book “The Quiet Revolution in Email Marketing” Bill Nussey of [...]
If you enjoyed the post, make sure you subscribe to the RSS feed.
© 2012
Powered by WordPress. Design by 