1. MarTechBlog

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      1. Your Must-Read Marketing Technology Summaries, Curated Friday, 7/17/15

        Today’s digests of curated articles summarized for your quick review: See ALL Top Curated Marketing Technology Summaries here: http://www.scoop.it/t/the-marketing-automation-report About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who may not have the required resources, knowledge or expertise. Visit us at www.ineomarketing.com.

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      2. 5 Reasons Your Sales Team Isn’t Reaching Their Quotas

        5 Reasons Your Sales Team Isn’t Reaching Their Quotas

        Qvidian has published their Sales Execution Trends report for 2015 and it’s full of stats across sales departments that should help you benchmark your own sales performance against the findings. As sales departments are pushing for increased win rates and improving quota attainment, 5 key reasons for not reaching quotas exist: There’s some great insight behind these numbers!

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      3. The Frustration of Marketing to the Sales Organization

        The Frustration of Marketing to the Sales Organization

        Working with marketing technology companies provides us the opportunity to work with an array of organizations – from large companies who see very big picture and are working to adjust the impression of their brand over years – to the organization that is wondering why their phone isn’t ringing a month into their investment. An analogy I’ve used for quite a while with marketing is fishing. If you’re a sales driven organization, you just want to get out on the water and throw your lure.

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      4. Personally Tech With Manish Seth, Marketing and Sales Director, Bacardi India ... - Ndtv

        Personally Tech With Manish Seth, Marketing and Sales Director, Bacardi India ... - Ndtv

        Want to know about the apps and gadgets that leaders from all walks of life love and swear by? Personally Tech is our weekly collection of the best tech setups of the people making our favourite products and services. We've looked at the heads of most of India's biggest tech companies, and we've also learned about the gadgets that the heads of firms like Grohe, Anchor, and Sbarro use. We've talked to authors like Shweta Taneja and Amrita Chowdhury about their favourite apps and tools.

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      5. CMOs' Top Goals and Challenges - Profs

        CMOs' Top Goals and Challenges - Profs

        Chief marketing officers (CMOs) say they are expected to simultaneously retain customers, increase brand awareness, improve customer satisfaction, and increase customer profitability, according to a recent report from Oracle Marketing Cloud and the Aberdeen Group. The report was based on data from a survey of 447 marketers at B2B, B2C, and mixed-model (B2B and B2C) companies from around the world (57% based in the Americas; 29%, EMEA; 14%, APAC).

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      6. EBay exits B2B, agrees to sell enterprise unit for $925M

        EBay is getting out of the B2B business. The company confirmed reports that it is selling eBay Enterprise, its commerce and marketing division, to a group led by private equity firm Permira for $925 million. In a statement, the company said it agreed to sell eBay Enterprise "to a consortium consisting of Sterling Partners, Longview Asset Management, and Innotrac Corporation, a Sterling Partners portfolio company, together in partnership with companies owned by the Permira Funds.

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      7. Marketing: 3 Reasons To Tell A Story, Not Sell Technology - Forbes - Forbes

        Marketing: 3 Reasons To Tell A Story, Not Sell Technology - Forbes - Forbes

        In these fast paced times Marketing’s role has become much more complex amid the cacophony of noise from social networks, new media, the proliferation of mobile devices, changing TV viewer habits. To manage this, organizations must turn their attention to storytelling. 97% of CMOs think marketing must do things it hasn’t done ever before to be successful and that two-thirds find it very difficult to keep up with the changes.

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      8. Infographic: A Marketer’s Guide to Combating Conversion Killers - Formstack

        Infographic: A Marketer’s Guide to Combating Conversion Killers - Formstack

        As marketers, we work hard to create high-converting experiences for our website visitors. We write engaging copy, design attractive landing pages, and A/B test everything under the sun. But all too often, visitors abandon our sites before we have a chance to capture their prized data. Is your website turning prospects away and slaying valuable conversions? Do you know why? Our newest infographic pinpoints five problem areas for you to conquer in the name of converting more web traffic.

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      9. MTN, Connect Marketing Hold Technology Conference, Articles | Thisday Live - Thisday Live

        MTN, Connect Marketing Hold Technology Conference, Articles | Thisday Live - Thisday Live

        The Nigerian technology industry is set to witness a major boost as MTN Nigeria, in partnership with Connect Marketing Services (CMS), a marketing and consumer engagement company, has announced its plan to hold technology conference tagged Tech+, with the theme: “Leadership in Digital Technology”. The event scheduled to take place in Lagos between July 24 and 25, 2015, will showcase the future of technology in Nigeria.

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      10. Has Technology Really Improved the Ad Business? 07/17/2015 - MediaPost - MediaPost Communications

        I know, I am supposed to smack my forehead and exclaim, "Wow, look at that! Technology is REALLY having an impact on marketing. " But when a nine-year-old flying camera traveling at 28,000 mph can send pix back 3 billion miles that are better than the drunk selfies populating your Facebook page, it is hard to get excited about systems that lets you bid 10 cents higher than the last guy for an ad impression.

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      11. Qstream Named Sales and Marketing Technology of the Year Finalist | news.sys ... - SYS-CON Media (press release)

        Qstream Named Sales and Marketing Technology of the Year Finalist | news.sys ... - SYS-CON Media (press release)

        Latest Articles As It Happens It’s easy to invent additional C-suite job title designations. We might conjure up Chief Data Analytics-Insight Officer (CDAIO - pronounced “see-day-oh”) for example. Equally, we can see that the role of the CIO quickly gained additional layers some time ago – and we now see the CSO (Chief Security Officer) quite commonly being ranked as the CIO’s right hand man or woman. It’s easy to invent additional C-suite job title designations.

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      12. Your Must-Read Marketing Technology Summaries, Curated Thursday, 7/16/15

        Today’s digests of curated articles summarized for your quick review: See ALL Top Curated Marketing Technology Summaries here: http://www.scoop.it/t/the-marketing-automation-report About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who may not have the required resources, knowledge or expertise. Visit us at www.ineomarketing.com.

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      1. Everything we do at HubSpot is aimed at helping our customers grow.
        By Mike Volpe
      2. This is going to be the challenge of the next 10 years.
        By Scott Brinker
      3. We invest in [art installations] to showcase our services while also creating an innovative experience that attendees will be talking about.
        By Judd Hooks
      4. The reality that is is not the reality most people see.
        By Jay Famico
      5. Pipedrive's growing base of more than 10,000 paying small business customers shows that the company's simple, intuitive approach to helping them sell better by visualizing the sales pipeline works.
        By Alex Ferrara
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