1. Recent Articles

    1. Introducing Salesforce1 Lightning

      Introducing Salesforce1 Lightning

      I recently celebrated my nine-year anniversary at Salesforce. And one of the really amazing things about working here over the years is that you get to see the Salesforce1 Platform evolve from humble beginnings into what is today — an amazing force for innovation for our customers. It’s fun to think back to 2003 when the platform was just the ability to create a custom object and a tab and how game-changing that was.

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    2. It’s not just MarTech: FinTech, LegalTech, HRTech, etc.

      It’s not just MarTech: FinTech, LegalTech, HRTech, etc.

      It’s been said that the explosion of software vendors in marketing is an anomaly. Certainly if you compare that with enterprise software markets as we knew them ten years ago, that’s true. People look at my landscape of nearly 1,000 marketing technology vendors — which is only a representative sample — and shake their heads in disbelief.

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    3. We’re Proof that Interest in Marketing Technology is Growing!

      We’re Proof that Interest in Marketing Technology is Growing!

      Our audience is growing. Not a little bit as it’s done gradually the last decade. It’s growing every single month as more and more companies are overwhelmed with the decisions that need made with regard to marketing technology.

      The Marketing Technology Blog has grown its reach almost 40% year over year… averaging over 100,000 visits monthly along with ~75,000 email subscribers (now that we’re on CircuPress – the email platform we built for WordPress).

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    4. Do You Know How to Take Advantage of Globalization with Your Marketing?

      Do You Know How to Take Advantage of Globalization with Your Marketing?

      Unless you are serving very specific geographic area, globalization is likely something that should be on the radar screen of your marketing efforts. This means understanding and addressing different cultures in messaging and other elements of your campaigns.

      This blog post offers tips on how to accomplish this goal and examples of what has gone right and wrong for several brands.

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  4. Quotes

    1. If you're the type of executive that understands experiments expose you to risk, you're on the right track. But if you see risk only in terms of downside, you'll have a tough time marketing in the 21st century.
      By Lynn Vojvodich
    2. The idea of mobile first design is something that's a big force for us, and we're engineering that into all of our applications.
      By Athani Krishna
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