1. Recent Articles

    1. The State of Marketing Technology in Asia

      The State of Marketing Technology in Asia

      Editor's Note: Today's post comes courtesy of David Ketchum, CEO and Founder at Current Asia and author of the book BIG M, little m Marketing: New Strategies for a New Asia. David is a strong advocate for the business value that marketing and communications add at every level of the sales funnel, from building brand awareness, to engaging customers, to driving sales, to CRM. Follow David on Twitter @ketchum.

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    2. Top CMO Priorities in 2015

      Top CMO Priorities in 2015
      Image courtesy of fR/DV/RS at Flickr.com

      What will the CMOs of some of the nations top companies be focused on? Only time can really tell but predictions can be made.

      2014 saw still ever popular content marketing strategies, growth in digital marketing tools, the opportunity to leverage mobile, and more shift away from traditional marketing mediums. What does all this mean for CMOs in the coming year?

      Also see: The Newest Member of the C Suite: Chief Marketing Technology Officer

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    3. Red Queen Effect of Marketing Technology

      Red Queen Effect of Marketing Technology
      Image courtesy of Elena Kalis on flickr.com
      A question we often get: “How much investment shouldmarketingmakeinadvancingit’s capabilities?”  It’s a fair question.Manymarketingbudgetsare limited and R&D typeeffortsare stymied by bandwidth challenges, so selecting the best strategic approach on marketing execution is crucial.One of the common ways to frame the question is through the Red Queen Effect theory.
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    4. Just Published: 2015 State of Marketing Report

      Just Published: 2015 State of Marketing Report

      It’s here — the definitive marketing report of 2015. We surveyed more than 5,000 marketers globally to understand top priorities for the year across all digital channels. Inside this second annual report, 2015 State of Marketing, you get an unparalleled look at marketers’ most pressing business challenges, top digital marketing success metrics, biggest shifts from 2014 to 2015, and an in-depth look at their approach to email, social, and mobile marketing.

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    5. AMT Event: MarTech Predictions from the Director of Marketing at Salesforce

      AMT Event: MarTech Predictions from the Director of Marketing at Salesforce

      Sangram VajreDirector of MarketingSalesforce

      Where will you be Tuesday, January 27th at 6:00 PM? You should be at the Atlanta Technology Village to hear Sangram Vajre, the Director of Marketing at Salesforce, speak on major marketing technology predictions for the upcoming year. We’ll discuss the new roles of the CMO, foretold changes in channels, and 3 MarTech companies you’ve probably never heard of, but should.

      Click here to RSVP today!

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    6. Marketing Technology Landscape Supergraphic (2015)

      Marketing Technology Landscape Supergraphic (2015)

      There’s a lot of marketing technology in the world, my friend.

      The 2015 edition of my marketing technology landscape supergraphic has been released, now with 1,876 vendors represented across 43 categories. To actually read it, you need a hi-res version (be prepared to zoom and scroll, and then zoom and scroll some more):

      Marketing Technology Landscape — Hi-Res PNG (2800x2100px, 6.5MB)

      Marketing Technology Landscape — Hi-Res PDF (22.5MB)

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    7. 2014 Marketing Stats from Salesforce Marketing Cloud

      2014 Marketing Stats from Salesforce Marketing Cloud

      Perhaps one of the biggest highlights coming out of 2014 is that companies are beginning to look at lot closer at the customer journey. How are your products being discovered online? How are you leading the prospect from discovery through to conversion? And even more importantly, what are you doing to ensure you retain and build more valuable relationships with your customers?

      © 2014 DK New Media .
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    8. What is One of the Most Important Contributors to Marketing Automation Success?

      What is One of the Most Important Contributors to Marketing Automation Success?

      Author: Rajiv Kapoor

      When a customer implements marketing automation, she tends to focus on specific marketing goals like — getting the first email out the door, building a lead nurture campaign for the first time, or building a lead lifecycle. But another important goal she should think about that doesn’t often get enough attention is educating the marketing team and others within the organization.

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    9. Marketing automation as a bellwether of overall martech landscape

      Marketing automation as a bellwether of overall martech landscape

      It’s the closing of the year. A time for gathering together with family and friends. A time for consuming far too much food and drink. A time for celebration and reflection. And for me, it’s the time when I lounge by a fire pit and lay out the next edition of the marketing technology landscape. A logo wonderland…

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    1. If you're the type of executive that understands experiments expose you to risk, you're on the right track. But if you see risk only in terms of downside, you'll have a tough time marketing in the 21st century.
      By Lynn Vojvodich
    2. The idea of mobile first design is something that's a big force for us, and we're engineering that into all of our applications.
      By Athani Krishna
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